complete brand identity
the logo design for this bbq restaurant, located in guadalajara, mexico, adheres to a prescribed criteria regarding brand identity mandated by the market where it is located. the criteria required that the restaurant identity be created around the existing identity of the market which only uses helvetica in its signage. i was able to find a font that complements the established aesthetic without sacrificing originality. the most noticeable element of this logo is that the letter ‘i’ is substituted for a chef’s knife. the dark red of the knife is the only color in the design, it represents the color of the meat used in the type of bbq that is served at the restaurant. the black of the remaining letters represents both charred wood and the smoke it releases that is vital to the cooking process of this cuisine.
checkout the brand book
logo and website
one care is an infusion pharmacy based in gallup, new mexico. i was given complete creative freedom for the design, with the only requirement being the inclusion of an IV bag in the logo, the soothing light blue of the iv bag symbolizes health and tranquility, reflecting the vital medications they provide. meanwhile, the green in 'one care' represents growth and renewal. in addition to the logo, i also designed business cards and stationery for the pharmacist.
logo and bottle design
i developed the pitchforks brand for a school project. the assignment was to create an identity and label for a red wine. i wanted to create a youthful brand to market to people of my own generation. to avoid the trappings of more traditional designs i started by working on the isotype which i created by merging together the images of a wineglass and a pitchfork. i used a red color for the isotype to represent the wine and a complementary grey for the brand name, a cream background serves to enhance the colors of the label.
logo and sign
this logo was crafted for a mobile mechanic specializing in brake repair. the name "brakequenos" cleverly combines the word "brake" with the colloquial term for residents from albuquerque, "burqueño". the color scheme features the vibrant hues of the new mexico state flag, with a bright yellow background and a striking red zia symbol. this choice serves two key purposes: first, the colors are high contrast and eye-catching; second, they create an immediate connection with customers, reinforcing the brand's local identity. at the center of the logo, the isotype merges the letter "q" with a brake caliper, symbolizing the company's focus on brake services.
identity rebranding
the brand redesign (use slider above) for “avenues early childhood services”, a non-profit organization based in gallup, new mexico, required that i incorporate existing elements into a new logo design and work within the mandated parameters. i changed the color scheme from dark turquoise and black to a lighter and more soothing sky blue and green in order to evoke feelings of calm and good health. i eliminated the outer circle from the graphic element forva cleaner presentation and moved it in front of the text for a more balanced and eye-catching design. lastly, i changed the font to better represent the image the organization strives to project; the original font was bold, heavy, and aggressive, i replaced it with a thinner lightweight font which, apart from being more legible, is more inviting and less intimidating. in addition to the logo redesign, i also updated their stationery, which included everything from a home visitation sheet to a rack card showcasing important information about the company.
logo
alex langston is a fiction author based out of albuquerque, new mexico. i designed this logo both to highlight his craft and to make reference to the author's strong ties to the state. the 'a' is designed to resemble the nib of a fountain pen and the dark grey color of 'langston' represents ink, the 'am' of the logo is the yellow of the new mexico state flag to represent langston's connection to the area.
email template design
As a designer for Mi-Pod i was tasked with creating a new email template. The marketer who created the original email template decided to feature nearly every product we sold in each email, this not only made creating banners incredibly time-consuming, but it also involved a lot of work to ensure each image linked to the correct product URL. I simplified the process by developing a modular email template that is both easy to use and drastically reduces the time spent on creation and scheduling. The template primarily relies on images to stay aligned with brand guidelines.
modular template
the competition
In my role as designer for Mi-pod it is important to study the designs of our competitors. our current competition are the Juul and VUSE pod systems. Juul has a very simplistic package design that cuts straight to the point: the packaging looks as if it were designed to evoke medication.
Vues's design is also simplistic but adds an additional graphic element to help differentiate it from the other products with similar designs.
proposed pre-filled package design
The idea behind this design is to blend packaging elements from our two major competitors to create a package that is both familiar and eye catching to the consumer.
the top half of the design is meant to evoke Juul’s packaging, it highlights the Mi-Pod logo and includes a banner element. the bottom half of the design is based on VUSE packaging, it is comprised of a solid color and uses the pods found in the product as the additional graphic element to set it apart. the pod and device elements have an alternating outline pattern that bisects that design: this division is intended to disrupt the design to draw customers’ attention.
As is the case for both Jull and VUSE, my proposed design includes four pods in each package. This product comes in four flavors, each flavor uses two colors from the same palette; two colors are used so that the darker color can highlight relevant information that pertains to the design. the name of the flavor is in the darker color and is in larger font so that it is easily seen behind the counter at C-stores.
starter kit package design
the starter kit designs are very similar to the pre-filled pod package design. it has the same duo tone element displaying each type of device. The design also includes two extra banner elements to accommodate additional information about the kits.
starter kit package design
the starter kit designs are very similar to the pre-filled pod package design. it has the same duo tone element displaying each type of device. The design also includes two extra banner elements to accommodate additional information about the kits.
print ready files
Taking the design from a concept to something tangible includes compiling a package that comprised of the necessary files for print.
in today's digital landscape, social media is the heartbeat of a brand's success; every piece of content shared is as vital to its image as the logo itself. With extensive experience in crafting compelling content that aligns seamlessly with brand identities, I specialize in creating strategies that adapt and evolve over time. This dynamic evolution is essential for cultivating a thriving social media presence and steering clear of brand stagnation, ensuring your brand remains vibrant and relevant in a fast-paced world.
Example of a supplement brand's evolution of their Instagram posts
great design transcends aesthetics; it’s a powerful solution to a challenge, and the best answers are often elegantly simple. with my expertise in branding and social media management, i’m dedicated to elevating your brand through clean and effective strategies that resonate. together, we’ll transform your vision into impactful results. semicircle is simple solutions.